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Easy Content Marketing Tactics You’re Probably Not Using

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You know what’s even better than hustle? Getting results without breaking your back. That’s why these are some of my favorite content marketing techniques ever. None requires hours of additional effort. And you don’t need an advanced degree to understand them. In fact, you can put these easy content marketing hacks to work today. Get […]

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Do You Make These A/B Testing Mistakes?

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A-B Testing Mistakes

A/B testing is sort of like an American Idol audition. Everyone thinks they’re great at it. Few actually are. I’m sorry to tell you, but you’re probably A/B testing wrong. And you’re not alone. It’s shocking to see how many mistakes even well-known and respected marketers make in regards to testing. And that’s a big […]

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Why influencers are ignoring you, and what to do about it

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Why influencers are ignoring you

It sounds so simple, doesn’t it? Reach out to influencers in your industry. Get them to spread the word with their followers. Watch your traffic, conversions, and brand recognition skyrocket overnight. Only it’s not that easy. In fact, it’s damn hard. But you know that. Since you’re reading this, you’ve probably tried it and failed. […]

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4 Types of Blog Posts that Get Massive Engagement

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Find out which types of blog posts get massive engagement

Blogging can be an emotional roller coaster. When you get a lot of positive comments, shares and high engagement metrics, all your hard work is worth while. But it sucks when your writing is mostly ignored. We’ve all been there. You check your analytics with eager anticipation only to be greeted with disappointment. No comments. […]

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Marketing Advice You Can Ignore

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Ignore this marketing advice

Here’s a scary thought. The advice guiding your marketing decisions could be causing those efforts to fail. And the worst part is, you probably don’t even realize it. This dangerous marketing advice is so widely stated that it’s accepted by most without question. Put yourself in the customers’ shoes It seems like good advice. And, […]

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Creating a Content Identity

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Stand Out with a Content Identity

As a content creator, I sometimes feel like Waldo.According to an infographic from Newstex, 5 exabytes of content are created every day. That’s equal to one billion gigabytes. Or, if you want to break it down further, one quintrillion bytes.To put it in context, that’s the same amount of information created from the beginning of […]