Optimize Engagement for All Your Marketing

Direct Marketing

Tap into more than 15 years of direct marketing experience, and get people to take immediate action. I’ve delivered results for companies that built their business on direct marketing, including the likes of MasterCard and Columbia House. I can do the same for you with techniques and strategies that are proven effective through disciplined testing.

Capabilities include:

Lead generation

Customer acquisition

Conversion rate optimization

Creative development

Campaign analysis

Contact me for a free consultation

Content Marketing

If limited time, manpower or experience is holding back your content marketing, you need to give me a call. As an inbound certified writer and consultant, I help companies attract and convert new leads and customers through blogs, long-form content (e.g. ebooks, white papers, case studies) and more.

Capabilities include:

Strategy

Editorial planning

Content creation

Content curation

Content amplification

SEO

Contact me for a free consultation

Advertising

Some ad people care more about showing how creative they are than helping you meet your goals. Whether you’re looking for clicks, calls or awareness, I’ll help you develop strategically sound advertising that combines style and substance to deliver results. My advertising work has helped launched new products, brought in fresh leads, and resulted in millions of dollars in revenue.

Capabilities include:

Concept development

Creative development

Strategy

Media planning

Contact me for a free consultation

Get started

Interested in improving your marketing results?Get in touch for a free consultation, a custom quote or to make a special request.

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Easy Content Marketing Tactics You’re Probably Not Using

You know what’s even better than hustle? Getting results without breaking your back. That’s why these are some of my favorite content marketing techniques ever. None requires hours of additional effort. And you don’t need an advanced degree to understand them. In fact, you can put these easy content marketing hacks to work today. Get […]

4 ways to increase your blog frequency

4 ways to blog more, even if you’re a small or solo business

It turns out that more really is better when it comes to blogging. At least that’s what the statistics say. A Hubspot benchmark study found that companies that published 16+ blog posts per month got about four and a half times more leads than companies that published between 0 – 4 monthly posts. The takeaway […]

A-B Testing Mistakes

Do You Make These A/B Testing Mistakes?

A/B testing is sort of like an American Idol audition. Everyone thinks they’re great at it. Few actually are. I’m sorry to tell you, but you’re probably A/B testing wrong. And you’re not alone. It’s shocking to see how many mistakes even well-known and respected marketers make in regards to testing. And that’s a big […]

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